Daily Covet: Lilly Pulitzer Target Collaboration

I am so excited for this Sunday, April 19th, I can hardly stand it.

Sunday is the day that Target launches it’s latest collaboration with the well-known Lilly Pulitzer label.

It’s true, Lilly purists are dismayed by the brand “lowering” itself to the likes of Target’s fashion for the masses, but I think it’s awesome. It brings southern belle charm and sophostication to all women, who want to look good even if their bank accounts aren’t as full as the average Lilly Pulitzer wearer.

I haven’t always been a huge fan of the busy prints in a rainbow of bright colors, but I have as of late found more and more prints that I really like and Lilly’s shift dresses are practically perfect in every way.

So without further adieu, here’s a quick edit of my most absolutely favorite pieces not only for women… but for the home and children too.

WOMEN

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GIRLS

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HOME

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BEAUTY

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What are your thoughts on the Lilly Pulitzer brand collaboration with Target? Do you think it devalues the brand’s reputation or do you think it’ll give people who wouldn’t have otherwise known or been able to afford access to this fun and vibrant brand?

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